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In order for businesses to adapt and stay competitive, they must continuously develop their strategy for the ever-changing environment. This course introduces learners to tools for business development such as PESTLE, SWOT analyses root cause analyses and PDCA cycles. It additionally explores lean production and Kaisen as a means to streamline businesses to facilitate their improvement.
This section contains marketing and advertising information, tips and techniques which, when utilised correctly, can drive sales exponentially.
What are sales and marketing?