This course will provide learners with an improved understanding of how to manage customer relationships for a more successful business. This includes: general customer-manager relationship training, how to handle customer complaints, customer service code of practice, and further resources to enhance your learning.
Downloadable customer prospect priority matrix. Use this matrix to prioritise your customer or prospect investment and development activity. Use your own criteria to grade your A, B, and C products and customers/prospects (eg., size, growth potential, 'fit', value, margin, etc) and insert customers/prospects into the relevant boxes. Box numbers signify priority in terms of development investment and resource allocation (1 = highest, 5 = lowest). Dark boxes offer less return on investment. See also the Boston Matrix.