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Powerful Tips for Effective Leadership 

Below we have set out 7 qualities we believe it is the responsibility of all leaders to show.


1. Set the Standard

By nature, leaders identify brand morals as a reflection of their beliefs, team and the products/services they create.

  • Defining a universal standard for the company creates equal goals for all members of the team. 
  • The organisation and its team are a reflection of their leader - If a leader makes honest and ethical behaviour a key value, ideally, their team will follow suit.

2. Ethical Practice

Ethics is a very broad area. It essentially boils down to what is ‘right’ and having a desire to contribute to the greater good. 

  • This creates a set of guidelines to follow, meaning it not only reduces time and decision-making, but also ensures you and your team can work towards that common goal. 
  • It also increases integrity and creates a high-trust culture that encourages productivity and performance in your team. 
  • Each organisation will have an individual moral compass so you should develop your own ideas in terms of meaning, composition, methods and implications that you believe most appropriate.

3. Be Authentic

Being authentic involves building from an ethical foundation. 

  • When a leader is authentic and shows that their actions are motivated by integrity it creates a strong circle of trust. 
  • Showing your team who you really are will encourage them to respect you, trust that you will make the ‘right’ decisions for the organisation and protect them from threats.

4. Create a Following

All leaders are responsible for influencing followers to perform an action, complete a task or behave in a specific manner. 

  • You will become a leader because you have a following. Convince your team of your ethics, beliefs, visions and your authenticity. 
  •  Illustrate how you will nurture them, help them grow and that their input is crucial to the organisational development.

6. Seize Opportunities

Leaders search for unique and innovative ways to excel in their organisation and bring out the best in their team. They are resourceful and see the rewards in logical risk-taking by seizing and creating opportunities. 

  • To be a risk taker you must also understand that to succeed takes more than just a desire to achieve a goal, they accept that there will be failures. 
  • Fear of failure is what most commonly stops leaders from taking risks. When something is labelled a risk it has negative connotations because of uncertainty, but it can be quite the opposite. 
  • However, failure can be viewed as development and can make you perform better under pressure.

7. Inspire the Masses

Effective leaders influence a process, create change in attitudes and values, amplify self-belief and empower their team. They communicate their ideas and beliefs with passion giving everyone something to believe in, not just simply something to do or participate in. 

  • Inspire those around you to become great leaders themselves, lead by example, show other organisations how it should be done and use your vision to define ways to challenge the norm. 
  • Remember, trust and respect turn into inspiration. No one can be inspired by a leader if they do not trust them first.