All Resources

  • Customer and Stakeholder Relationship Management - (3)

    This section will discuss various approaches to customer, partner and stakeholder relationship management. 

      Wiki

      Transactional Analysis is one of the most accessible theories of modern psychology. Transactional Analysis was founded by Eric Berne, and the famous 'parent-adult-child' theory is still being utilised and developed today. 

      Wiki

      Business networking is an effective low-cost marketing method for developing sales opportunities and contacts, based on referrals and introductions - either face-to-face at meetings and gatherings, or by other contact methods such as phone, email, and increasingly social and business networking websites.

      Wiki

      These negotiation techniques are primarily for sales, but apply also to other negotiations, such as debt negotiation, contracts negotiating, buying negotiations, salary and employment contracts negotiations, and to an extent all other negotiating situations.