Four-Frame Model - Bolman and Deal
Lee Bolman and Terry Deal outlined their Four-Frame model in their book, Reframing Organizations: Artistry, Choice and Leadership (1991).
Bolman and Deal stated that leaders should look at and approach organizational issues from four perspectives, which they called 'Frames'.
I am grateful to James Scouller, an expert coach, thinker, and writer on leadership, for the contribution of most of the technical content on this article, and for the collaboration in editing it and presenting it here. Aside from what follows here, Scouller's expertise in leadership theory is evidenced particularly in his 2011 book " The Three Levels of Leadership ", which I commend to you.
In their view, if a leader works with only one habitual Frame (frame of reference), the leader risks being ineffective.
The Four Frames
The Four Frames outlined by Bolman and Deal are:
- Human Resource
Here are descriptions of and differences between the Four Frames:
This Frame focuses on the obvious 'how' of change. It's mainly a task-orientated Frame. It concentrates on strategy; setting measurable goals; clarifying tasks, responsibilities and reporting lines; agreeing metrics and deadlines; and creating systems and procedures.
The HR Frame places more emphasis on people's needs. It chiefly focuses on giving employees the power and opportunity to perform their jobs well, while at the same time, addressing their needs for human contact, personal growth, and job satisfaction.
The Political Frame addresses the problem of individuals and interest groups having sometimes conflicting (often hidden) agendas, especially at times when budgets are limited and the organization has to make difficult choices. In this Frame you will see coalition-building, conflict resolution work, and power-base building to support the leader's initiatives.
The Symbolic Frame addresses people's needs for a sense of purpose and meaning in their work. It focuses on inspiring people by making the organization's direction feel significant and distinctive. It includes creating a motivating vision, and recognising superb performance through company celebrations.
Bolman and Deal proposed that a leader should see the organization's challenges through these four Frames or 'lenses', to gain an overall view, and to decide which Frame or Frames to use.
The leader may use one Frame (implying a behavioural approach) for a time, and then switch to another. Or instead, the leader might combine and use a number of Frames, or all four, at the same time.
A crucial aspect of Bolman and Deal's model seeks to avoid the temptation for leaders to become stuck, viewing and acting on conditions through one lens or Frame alone.
Bolman and Deal assert that because no Frame works well in every circumstance, then a leader who sticks with one Frame is bound eventually to act inappropriately and ineffectively.
Instead, it is the leader's responsibility to use the appropriate Frame of reference, and thereby behaviour, for each challenge.
Central to this methodology is asking the right questions and diagnosing the vital issues.
- Where a leader ascertains that the biggest problem in a group is lack of motivation and commitment , the leader should probably adopt a Symbolic and/or Human Resource (Frame) approach.
- If the main group challenge is instead confusion around priorities and responsibilities , then the leader will probably be more successful adopting Structural and Political (Frames) orientation.
- If the group is experiencing uncertainty and anxiety about direction , then Symbolic and Political (Frames) leadership behaviours are more likely to produce effective results.
Essentially, the leader should adopt a multi-Frame perspective before choosing how to act.
Organizations tend naturally to use the Structural Frame but pay less attention to the other three Frames.
According to Four-Frame theory, this is due either to:
- lack of awareness of the need for multi-Frame thinking and behaviour or
- behavioural rigidity due to unconscious limiting beliefs (controlling the leader's perceived priorities or capabilities).
James Scouller Biography
I am grateful to James Scouller for his help, patience, and expert contribution in producing this leadership guide.
James Scouller is an expert coach and partner at The Scouller Partnership in the UK, which specialises in coaching leaders. He was chief executive of three international companies for eleven years before becoming a professional coach in 2004. He holds two postgraduate coaching qualifications and trained in applied psychology at the Institute of Psychosynthesis in London.
James Scouller's book is called " The Three Levels of Leadership: How to Develop Your Leadership Presence, Know-how and Skill ". It was published in May 2011. I commend it to you, and his thinking too.
You can learn more about James Scouller's book at three-levels-of-leadership.com .
Details of James Scouller's executive coaching work are at TheScoullerPartnership.co.uk .