Privacy Statement

About this privacy policy

This privacy policy explains how we (BusinessBalls, operated by Accipio Ltd) collect, use, share and transfer your personal data when you use the services provided on businessballs.com (“our site”).

Personal data is any information about you by which you can be identified. This can include information such as:

your name, email address, postal address or phone number (only if you contact us directly);
information about your device (such as the IP address, which is a numerical code to identify your device that can provide information about the country, region or city where you are based); and
information relating to how you use our site, collected automatically through cookies and similar technology.

Our site may contain links to third-party sites and services. These sites and services have their own privacy policies. If you follow a link to a third party, you should read the privacy policy shown on their site.

Who we are and how to contact us

The data controller for our site is Accipio Ltd (trading as BusinessBalls), 71 Central Street, London, EC1V 8AB. This means that we are responsible for deciding how and why we hold and use your personal data. If you want to contact us, you can find our contact details in the “How to contact us” section below.

What personal data we collect and how we use it

BusinessBalls is a free-to-use static website. We do not require you to create an account, log in, or provide any personal information to access our content.

The personal data we may collect falls into two categories:

Data you provide voluntarily

If you contact us by email (for example via ask@businessballs.com), we will collect the information you include in your message, such as your name and email address.

Data collected automatically

When you browse our site, the following data may be collected automatically:

Google AdSense: We display advertisements through Google AdSense, which uses cookies to serve ads based on your browsing activity. Google’s advertising cookies enable Google and its partners to serve ads based on your visits to our site and other sites on the internet. You can opt out of personalised advertising by visiting Google’s Ad Settings.
Server logs: Our web server automatically records standard access logs, including your IP address, browser type, pages visited, and the date and time of your visit. These logs are used solely for security monitoring and diagnosing technical issues.
Local storage: Our site uses your browser’s local storage (not cookies) to save quiz progress and search preferences. This data is stored only on your device and is never transmitted to us.

Why we use your personal data

We use personal data collected through our site for the following purposes:

For statistical purposes such as understanding how visitors use our site.
To respond to your queries and to resolve complaints.
For security and fraud prevention, and to ensure that our site is safe and secure.
To display relevant advertising through Google AdSense.
To comply with applicable laws and regulations.

Legal grounds for using your personal data

We will only use your personal data where we have a legal ground to do so. We determine the legal grounds based on the purposes for which we have collected and used your personal data. In every case, the legal ground will be one of the following:

Consent: Where you have provided your consent to receive personalised advertising through the consent mechanism displayed on our site. You can withdraw your consent at any time through the consent settings or by adjusting your browser settings.
Our legitimate interests: Where it is necessary for us to understand our readers and operate our site efficiently. For example, we rely on our legitimate interest when we analyse what content has been viewed on our site so that we can understand how it is used.
Compliance with law: In some cases, we may have a legal obligation to use or keep your personal data.

Using children’s personal data

We do not aim any of our products or services directly at children under the age of 13 and we do not knowingly collect personal data about children under 13.

Security of your personal data

We have implemented appropriate technical and organisational controls to protect your personal data against unauthorised processing and against accidental loss, damage or destruction. BusinessBalls is a static website that does not process payments, store passwords, or hold user accounts.

We do not sell your personal data to any third parties.

Data may be shared with the following third-party services in the course of operating our site:

Google AdSense: Advertising cookies and related data are processed by Google in accordance with Google’s Privacy Policy.
Web hosting: Our site is hosted on infrastructure that processes standard web server logs.

We do not share your personal data with any other third parties.

How long we keep your personal data

We keep your personal data for only as long as we need to. Server logs are retained for a maximum of 14 days. If you contact us by email, we will retain your correspondence for as long as necessary to resolve your query and for a reasonable period thereafter. If we no longer need your data, we will delete it or make it anonymous by removing all details that identify you.

Cookies and similar technology

When you visit our site, personal data may be collected automatically using cookies or similar technology. A cookie is a small file that can be placed on your device that allows us to recognise and remember you.

For full details of the cookies we use and how to manage them, please see our cookie policy.

Online advertising

We use Google AdSense to display advertisements on our site. Google AdSense uses cookies to serve ads based on your prior visits to our site and other sites on the internet.

Google’s use of advertising cookies enables it and its partners to serve ads based on your browsing activity. You can opt out of personalised advertising by visiting Google’s Ad Settings.

We do not collect or use information such as your name, email address, postal address or phone number for personalised online advertising.

For visitors in the UK and EEA, a consent mechanism is presented before personalised advertising cookies are set, in compliance with UK GDPR and the Privacy and Electronic Communications Regulations (PECR).

Your rights with regard to the personal data that we hold about you

Under UK GDPR, you have the following rights in relation to your personal data:

Right of access: You can request a copy of the personal data we hold about you.
Right to rectification: You can ask us to correct any inaccurate personal data.
Right to erasure: You can ask us to delete your personal data where there is no compelling reason for us to continue holding it.
Right to restrict processing: You can ask us to restrict how we use your personal data.
Right to object: You can object to the processing of your personal data for certain purposes, including direct marketing.
Right to data portability: Where applicable, you have the right to receive a machine-readable copy of your personal data.

To exercise any of these rights, please write to the Privacy Officer at Accipio Ltd, 71 Central Street, London, EC1V 8AB, or email ask@businessballs.com. We will respond to your request within one month. If your request is complex, we will let you know if we need longer. You will not have to pay a fee to exercise your rights, unless your request is clearly unfounded, repetitive or excessive.

We may need to request specific information from you to help us confirm your identity.

Contact us for information about how we use your personal data

If you have any questions about how we use your personal data or if you have a concern about how your personal data is used, please contact the Privacy Officer at Accipio Ltd, 71 Central Street, London, EC1V 8AB. Or, email ask@businessballs.com.

Complaints will be dealt with by the Privacy Officer and will be responded to within 30 days.

If you are not satisfied with the way your concern has been handled, you can refer your complaint to the Information Commissioner’s Office.

If you have a question about anything else, please see our Contact us page.

Last updated: March 2026