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  • Competitive Intelligence - (2)

      Wiki

      Modern business markets are incredibly competitive. No matter how innovative you think you may be, there are always dozens of other organisations fighting for control of the same audience or consumer base. The key to staying ahead of your competition is to understand them: all their strengths and weaknesses.

      Wiki

      Michael Porter's Generic Strategies are a useful framework for organisations to identify a potential niche in which they can gain a competitive advantage in any industry.