Nudge theory is a flexible and modern change-management concept for:
understanding of how people think, make decisions, and behave,
helping people improve their thinking and decisions,
managing change of all sorts, and
identifying and modifying existing unhelpful influences on people.
Nudge theory was named and popularized by the 2008 book, 'Nudge: Improving Decisions About Health, Wealth, and Happiness', written by American academics Richard H Thaler and Cass R Sunstein. The book is based strongly on the Nobel prize-winning work of the Israeli-American Daniel Kahneman and Amos Tversky. Nudge theory is a highly innovative, effective model for change-management.