We have some very exciting plans for Businessballs. Very soon we will be launching a new visual identity, refreshing the design of the site and adding lots of new functionality to enhance your learning experience and the website's usefulness. Phase 2 will include badges, learning plans linked to accredited competency frameworks, wikis (for collaborative content development) and new content from international thought leaders and academics. The site will continue to follow our ethos of free work and life learning, and the redevelopment and ongoing management will be delivered by our partner Accipio. If you are interested in contributing content or your view on where we should take Businessballs next, please email ask@businessballs.com.

small business start-up/entrepreneurial coaching

free coaching/workshop session - how to start-up a new business - quickly easily cheaply

Here below is a coaching session/workshop outline for a small business start-up.

It describes a real coaching session/workshop run by Businessballs.

You can use the training process outline for your own teaching/training/study/learning purposes.

The Businessballs entrepreneurial sessions are run in Anstey, Leicester, UK. (Actually at Feelgood Farm, the home of Businessballs, where some real business start-ups offer examples and learning in addition to the workshop/coaching session).

The principles are adaptable for potentially very big business developments.

Places/dates may be agreed individually or for up to four partners/business founders to attend together. Fees depend on circumstances.



the coaching session/workshop

The coaching session is generally for a person or partners of a single new business. Couples and small groups starting up different businesses can be accommodated too.

Session duration can be from a couple of hours to a whole day, depending on people's needs.

The approach is very practical - you will develop your own actions for your own business start-up, to take away and implement - easily, quickly and cost-effectively.

While the coaching could apply to very large businesses, this workshop/coaching session focuses on starting a small business, especially a home-based venture, perhaps even on a part-time basis.

The session will probably appeal mostly to people who want to work for themselves but lack confidence and support in doing so.

It is designed to help you understand/develop:

  • your own new start-up business concept (so you can check and refine its viability)
  • a basic business start-up action plan (to take away and put into effect)
  • confidence, inspiration, belief and motivation (to actually make it happen)
  • knowledge and methods for keeping it going (even when it's tough)

The session will:

  • respond to your needs and questions and challenges, there and then
  • be a coaching and mentoring session - not a classroom 'chalk and talk' or powerpoint presentation
  • be facilitated by Alan Chapman. (I founded and run the Businessballs website.)

As mentioned above, the workshops/sessions are held at Feelgood Farm, close to Leicester, UK, which is the office base of Businessballs, and also home to other new small business start-ups.


some session/workshop places are free..

For delegates of small businesses on tight budgets, sessions are free, subject to availability.

Otherwise corporate places are available at more usual fees which are subject to discussion - fees reflect the scale of business/organization and the implications of the coaching.

If you are starting a business with a partner or two then please both/all attend if possible.

The free/low-cost places are an extension of the socially-responsible businesses that we run here, and a demonstration that business does not always have to be primarily driven by profit.


you will need..

If you want to attend a group workshop, or come for an individual/single business coaching session:

  • please tell me the main things you want to take from the session (so I can be sure the session right for you)
  • have a firm commitment to work for yourself/start your own business
  • have a clear idea of the sort of business you want to run
  • bring a notepad or laptop - to record ideas and notes, develop plans, etc
  • if you already have some marketing materials please bring samples for discussion.


the workshop course/business start-up process outline

This is a framework for a group workshop or coaching session, for a small business start-up.

Given the organic and responsive nature of the workshops/sessions there are no other notes, aside from the many and various materials available on this website.

This framework is adaptable on a tailored basis for bigger corporate business developments, extending to areas such as leadership, corporate governance, change management, and the psychological contract, etc. Please ask.

  1. Expertise and passion (will you love your business, be expert at it, and work hard at it?)
  2. What is the business exactly? (product/service/market basics - does it make sense?)
  3. Feasibility and viability (will it work practically and financially?)
  4. Unique offering/proposition (what's special/different about it, and how will it be better than the competition?)
  5. Marketing (branding, design, materials, positioning, targeting, pricing, advertising, PR, internet, etc)
  6. Supplies/materials/stock/staffing (what do you need, how to get it, what to pay)
  7. Route to market (how does your product/service reach your customers? Networking and partnering)
  8. Overheads and infrastructure (premises, equipment, ICT, transport, etc)
  9. Legal, safety, administrative, basic finance, tax, company formation options, etc (behind-the-scenes essentials - doing the important things and not wasting time on the unimportant)
  10. Sales (inputs to get results - cause and effect - can you do it?)
  11. Invoicing and cashflow (managing money)
  12. Planning and budgeting (make your action/business plan)
  13. Do it - Measure it - Improve it - Enjoy it

(There are many free supporting materials and guides to the above principles and techniques in the 'passion to profit' career/new biz planner - also in business planning, marketing and sales sections of this website.)

Research and market-testing are vital in business start-ups.

This outline/course will enable you to research and check your assumptions.

You will do this, with suitable assistance and guidance, in the workshop.

The bigger your plans and investment, the more checking and testing you need to do before you start.

Or you can start very small and grow your business more organically, testing and adapting as you go.

Both methods work. Part of the course, and the business start-up process, is understanding what method is best for your situation.

Experience the real start-up businesses happening here at Feelgood Farm.

The course and the process are much more than words and theory.

You will see on the course that these things actually happening.

Young entrepreneurs at Feelgood Farm are growing their businesses using the principles you will learn.

Seeing this is inspiring and motivational.

Also, many of the activities and services here dovetail very well with entrepreneurialism - for example positive thinking, having fun, achieving good life-balance, taking care of our mind, soul and body, as well as our new businesses, and especially our customers.


Successful small business start-ups are generally determined by two main factors:

  • deciding on a good and personally meaningful business idea and
  • being determined to make it work.

Larger corporate business start-ups entail more complex considerations, which are covered elsewhere in the Businessballs range of teaching materials on this website.

The workshop or individual coaching sessions therefore cover subjects on a practical level according to delegates' personal needs, focusing on what is achievable and can be taken away and put into action quickly and easily.

All sessions are arranged on a personal appointment basis.

If you would like to arrange a coaching/workshop session please get in touch, including brief details of your situation and your main learning/development priorities.


see also


Alan Chapman/Businessballs

Please see additional referencing/usage terms below.